Brochures highlighting products & services for B2B & B2C markets range from simple 4-page pieces to 36-page in-depth technical lit on farm equipment.
Award-winning annual report, community calendar (customer gift) & redesign of a monthly direct-mailed customer newsletter are just a small sampling of the creative tasks from this role.
From simple co-op b&w ads placed in local & regional publications across the U.S. & Canada to full-color spreads in national trade pubs, ag print ads were created for John Deere, Massey Ferguson, Merck, Monsanto, & even a Chevy Trucks advertorial.
Preview a selection of past work ranging from the basic print ad to +30-page product brochures — from a 30-second TV spot to a 30-minute in-depth product feature — from social media posts to full-fledged, multi-faceted campaigns — from a coffee-table collectors book on John Deere memorabilia to a book given to Oprah as a gift that led to a personal thank-you call & national media coverage. Click on each image below for a caption & link to a larger view in some cases.
This video was a dramatic departure from anything the client had done in the past but they took a chance & loved the results from the field & their customers. It also won a
Gold Best of Show ADDY Award. An 8-panel brochure (click spread for full preview link) accompanied the DVD.
(Clip will be posted soon!)
Written for all IPI photo retailer members, this 2-minute video version was slightly customized by Horn Photo of Fresno, CA. Additional marketing materials along with a complete customer class (Powerpoint presentation plus speaker notes) were developed as part of this campaign. Social media posts were included also.
Sent a tribute book gift to Oprah to honor her dog
who died & she called to say thanks, then named
the product one of her Top 10 All-Time Favorites in
O Mag (2008). Also published memorabilia coffee- table book featuring Deere & Company history.
Nearly every month, Kruse wrote an article for the official magazine of the John Deere Collectors Center. These expanded on her status as author of the memorabilia book, John Deere Collectibles, and manager of the Bleeding Green online community & weekly blogger as The Green Girl.
In 1997, John Deere chose my tagline for their 60th Anniversary of John Deere Day, an annual customer appreciation event at dealerships. They loved it so much, they did something they'd never done before…used it again in 1998! "Emerging Innovation" became the JD Seeding Group's slogan with its new logo.
This 3-minute video clip is a small part of a larger interactive DVD project complete with menus & numerous other videos as part of a direct-mail piece with a brochure.
Scheduled content for Facebook posts based on full year's editorial/promo calendar for photo retailers as part of organization's managed marketing services. Integrates Twitter, Google+ & Pinterest! Review a wider selection of social media posts, plus emails, here.