Check out the AD-RITR client list!

• product catalogs/brochures ranging from 6 to 48 pages for a major farm equipment manufacturer
• humorous 5-minute DVD movie clip for an industrial cleaner & related 8-panel brochure
• creative direct mail piece for GPS-related technology targeting tractor drivers
• 45-minute videoscript educating growers on planter adjustments related to agronomic issues
• 20-minute videoscript introducing air seeding products for the Russian market
• 6-page quarterly newsletter for Cornbelt Chapter of NAMA/National Agri-Marketers Association

Types of projects completed for AD-RITR's clients:

• Product literature
• Brochures/collateral
• Videoscripts & DVDs
• Radio spots
• Print campaigns
• Co-op print/radio
• Slogans/themes/taglines
• Websites & emails
• Editorial articles (trades & newsletters)
• Show signage/event marketing

• Wrote 128-page book on John Deere memorabilia, antiques and history.
• Researched facts at company archives and alternate sources.
• Photographed and/or directed photo shoots of all 1000-plus items shown in color/b&w.
• Developed & maintain collector community website at www.BleedingGreen.com.
• Wrote weekly online column as The Green Girl for Field Reporter's website (2000-2002).
• Wrote regular editorial features and a column for a monthly magazine, John Deere TRADITION (2001-2003).
• Served as board member of John Deere Collectors Center.
• Presenter for annual memorabilia conference and biannual Gathering of the Green in Moline.

Simple site development for a realtor, Ford dealership, rodeo merchandiser and John Deere collector community.

Helped market a wide range of John Deere products: MaxEmerge® planters; drills; air seeders; GreenStar Global Positioning Systems; 40-400 hp tractors; tillage tools; Maximizer combines, forage harvesters, cotton pickers & strippers; hay equipment; sprayers; attachments; safety; parts; service; Deere Day; etc.

Monsanto

• Conservation Reserve Program
• ROUNDUP® herbicide

Merck AgVet

• IVOMEC® parasite control for cattle
• AGRIMEK® miticide/insecticide

• Print ads (b/w, 4C) that run in regional farm publications as part of a group dealer co-op or in Deere's customer publication, The Furrow
• Product literature (brochures, catalogs, direct mail, spec sheets, pocket guides, etc.)
• Sales collateral (kits, binders, packets for dealers & salesmen)
• Displays/signage for trade shows and in-store (dealerships)
• Radio spots (live-read & pre-record, 30- and 60-second)
• Video scripts (from 2 minutes for a product-intro to 40 minutes for technical supplement)
• Strategic marketing plan for Air Seeders in conjunction with account service

• Concepted theme for 60th Anniversary 1997 John Deere Day (also used for 1998 and 1999 as well). Show me!
• Responsible for seeding equipment materials associated with John Deere's largest product launch in its history, Albuquerque, August 1996. This includes two full-line product catalogs.
• Wrote a 4-color page ad in The Furrow that was credited as the "single most important influencer" in selling 3 pieces of seeding equipment worth $80,000 each, winter 1995.
• Campaign for Conservation Reserve Program (CRP), spring 1996. Monsanto-sponsored direct mail to contract holders across the nation. Informs and educates growers to make a wise decision about converting released acres into production. The project included a number of pieces & was commended by farmers, USDA and other ag businesses.

Summer 1993

Developed integrated marketing plan for American Pop Corn Company to market Jolly Time® microwave popcorn to Big 8 College students. Charted inquiry counts and completed competitive spending analyses for major industrial accounts. Helped complete statewide media plan to win the Nebraska Lottery pitch.

Summers 1990-1992

Wrote weekly column and feature stories; took general assignment and story- specific photos; started an on-the-street interview section; typeset & proofread copy; assisted with layout/design; sold display & classified advertising; covered local events and happenings. Circulation 1,100.

December 1993

Very active in advertising clubs, groups, and internships. Two-year team member for National Student Advertising Competitions. Graduated with College Honors for Senior Thesis on "The Role of Visual Communication in Advertising Education." Paper won national award from journalism educators. Member of Alpha Delta Sigma, honorary advertising society. Member of Omicron Delta Kappa, national leadership society.

Adept proofreader. Print ad collector. Mac addict. Digital photography buff. Scrapbooking/storybooking hobbyist. Iowa farm girl. O'Brien County Outstanding 4-H Girl 1990. Germantown Bratwurst Queen. Downhill skier.