I manage this FB fan page for an online photogift publishing business (at left).
My personal tweets (below) & a sample of the IPI managed marketing tweets from a member retailer's account (at right).
This coordinated fan page post from the email was shared 20 times & liked by 6 fans on this photo retailer's fan page.
As part of an annual marketing service, campaigns are distributed through Constant Contact to promote specific products & services throughout the year. Emails include links to each retailer's website (product- or service-specific page, as appropriate), as well as social media links & coordinated auto posts.
This Tulsa, OK business got 116 likes, 7 comments & 14 shares from this single post. Pretty impressive considering the page had less than 400 likes at the time!
This one post generated results that turned into actual customer orders within one day for this suburban Chicago store.